'Lower Carb' Vegan Pizza Launches At Waitrose Stores Across The UK

The meal counts as two of your 'five-a-day'
Vegan Pitza Falafel from Magioni
The new vegan pizza from Magioni

A new vegan 'lower carb' pizza has launched at Waitrose stores across the UK.

'Pitza Falafel’ by Magioni 'has 35 percent less carbs on average' than other equivalent pizzas, according to the brand.

The base contains vegetables as well as flour - which reduces the carbohydrate content as well as making the pie contribute two of your 'five-a-day' servings of fruit and veg.

Vegan pizza

Magioni was founded by Manon van Essen, who wanted to create 'healthier pizza with the same authentic taste', by filling them with veggies.

"We are so proud to have helped Holland to eat an extra 250 million grams of veggies last year," she said in a statement sent to Plant Based News.

"Now we're excited for our small brand of young foodies to come to the UK and provide an option for anyone who doesn't want to choose between healthy eating and one of the nation’s favorite foods."

The pizza launched on November 7 at Waitrose & Partners.

*Please note: not all pizzas from Magioni are vegan.

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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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