Plant-based brand The Fry Family Food Co. will be giving away vegan freebies to hungry Londoners in Covent Garden this Friday at lunch time.
In support of Veganuary - the charity which encourages people to try vegan for the month of January - Fry's will be handing out chilled pasties, including a three bean pasty and Mediterranean veg & squash slice, both of which customers can eat straight from the pack.
The giveaway is part of the brand's #FlexiFryday campaign, which will see Londoners enjoy vegan treats under one condition: they will have to pledge to eat plant-based one day a week for the rest of January, and announce it on Twitter.
Tammy Fry, International Marketing Director at Fry's said she wants to show people that veganism is 'no longer a niche lifestyle'.
She added: "At a time of New Year's resolutions and promises to improve lifestyle choices, we want to do our bit to help and show people that veganism is no longer a niche lifestyle adopted by few, but a viable option for the mainstream consumer to reduce their meat and dairy consumption.
"In support of Veganuary and to encourage more people to adopt a meat-free lifestyle, this Friday we’re asking people to pledge just one day a week with the help of our tasty new grab-and-go products - perfect for busy Londoners on the go!"
To claim a freebie, people will need to head to Great Queen Street near Covent Garden tube station, between 11.30am and 2.30pm on Friday January 12.
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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