Vegan Indian street food pop-up SpiceBox has raised £450,000 to fund its upcoming permanent site in London.
Having recently taken up a stall at KERB Camden, SpiceBox raised the funds with 2enable Partners in a bid to launch a permanent location, which will also offer a takeaway and delivery service.
The vegan eatery was founded by entrepreneur Grace Regan last year, after she learned about the 'true extent of animal cruelty that [exists] within the meat industry' at a Silicon Valley accelerator program.
The SpiceBox owner told business outlet Startups about her plans with the company - and the vegan movement in London.
She says: "After 18 months of hard graft, cooking and selling SpiceBoxes from my home as well as the streets and fields of the UK, I’m very excited to embark on the next phase of SpiceBox.
"It’s fantastic to be part of a thriving community of plant-based entrepreneurs in London and the backing we’ve received pays testament to the fact that London is fast becoming the plant-based capital of Europe."
She adds: "Gone are the days of veganism being associated with falafel-eating hippies; the exponential growth of this movement isn’t a fad, it’s a key part in building a sustainable future where the planet and it’s population can thrive.
"The funds will be used to launch our first permanent site, roll out takeaway and delivery, develop our menu and grow our team. Our aim is to build a plant-based food brand with mass-market penetration and we can’t wait!"
According to executive partner of 2enable Partners Sandor Hatvany, SpiceBox is 'part of a new wave of companies with sustainability at its core that doesn't compromise on quality'.
Hatvany said: "It’s at the heart of a growing movement for plant-based products that supersede what’s already out there.
"People positively change their eating habits to benefit them and the planet, and no one’s preaching.
"People want to be part of it."
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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