Brian Rose, the host of popular online talk show London Real, is set to compete in his first Ironman - and will do so on a fully plant-based diet.
Ironman 70.3 is an extreme triathlon, which includes a 1.2 mile swim, 56 miles of cycling, and a 13.1 mile run - a total of 70.3 miles, or roughly 113 kilometres.
Rose is set to race on May 20 in Chattanooga, Tennessee - a journey which he and London Real have called 'Ironmind'.
He will be guided through the process by John Joseph, lead singer of punk band the Cro-Mags, plant-based advocate, Ironman athlete, and author of the pro-vegan book Meat Is for Pussies.
The pair met during a London Real interview only a few months ago.
Joseph has been eating plant-based for 37 years - a diet which he says 'heals your soul' and was part of his quest for a better life.
After persuading Rose to commit to the race, Joseph - who Rose describes as 'one of the scariest dudes' he’s seen - also informed him that they'd be 'doing this on a 100 percent plant-based diet'.
London Real is documenting the process and has already released a trailer and two short Ironmind episodes to YouTube.
There is also a Facebook page set up where supporters can follow Rose's progress.
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.