London Bakery Creates 'Better Than Original' Vegan Croissant To Meet Demand

The recipe took six months to develop
The croissant is described as 'as good - or better - than the original'

A London bakery claims it has created a vegan croissant to rival its butter-riddled counterpart.

The Artisan Bakery in West London spent six months creating the recipe, along with vegan alternatives to pain au chocolat and pain au raisin.

According to CEO Andrew Murray the biggest challenge was replacing butter - a major component in traditional recipes - which they did with rape seed oil and sustainably sourced palm oil.

Risk

Murray told PBN: "Our breads have always been vegan, with the huge trend in flexitarianism and responsible eating, coupled with the fact that high quality vegan pastries are incredibly elusive, it made sense for us to try to answer that gap by experimenting with our pastries. 

"Our biggest challenge was to develop a type of shortening which stood up to the taste of French butter, it was incredibly important to get the recipe exactly right. 

"Any pastry chef would agree that the defining qualities of a good croissant are warmth, butteriness, lightness and fluffiness, so replacing half the ingredients was a big risk; which is why it's taken us six months in development to create the perfect, equivalent, if not better, recipe."

'Amazing'

Gavin Fernback, owner of vegan Camden cafe The Fields Beneath, added: "We are a cafe that went vegan and we always said we will only put food on the counter that could effectively be secretly vegan. 

"The Artisan Bakery has produced such amazing plant-based croissants, we’d bet our lease on no-one telling the difference.

"They're better than any croissant we've ever had and we'll be increasing our orders from next week as the response has been incredible."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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