Celebrity make-up artist Carrie Jones has opened the doors to Liverpool's first fully vegan and cruelty-free beauty studio.
Jones, who is known for her work with P!nk, David Guetta, Olly Murs, and Gok Wan, recently launched the make-up studio - called 'Unpretty' - in the Wavertree area of the city.
Unpretty is 'all about enhancing natural beauty and promoting individuality, while also keeping it vegan and cruelty-free', she told local news outlet Liverpool Echo.
The studio will feature independent make-up brands, as part of a 'UnprettyX' series which will see lesser known brands take up 'pop-up' space in the salon.
Jones, who is originally from London, has decided on open Unpretty in Liverpool, as the city 'has her heart'.
"I couldn’t think of anywhere I would rather set up," she added. "After many years in London, I am very pleased to now call Liverpool home.
"The city is really unique and I can’t wait to work with some of the amazing people here."
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.