Celebrity make-up artist Carrie Jones has opened the doors to Liverpool's first fully vegan and cruelty-free beauty studio.
Jones, who is known for her work with P!nk, David Guetta, Olly Murs, and Gok Wan, recently launched the make-up studio - called 'Unpretty' - in the Wavertree area of the city.
Unpretty is 'all about enhancing natural beauty and promoting individuality, while also keeping it vegan and cruelty-free', she told local news outlet Liverpool Echo.
The studio will feature independent make-up brands, as part of a 'UnprettyX' series which will see lesser known brands take up 'pop-up' space in the salon.
Jones, who is originally from London, has decided on open Unpretty in Liverpool, as the city 'has her heart'.
"I couldn’t think of anywhere I would rather set up," she added. "After many years in London, I am very pleased to now call Liverpool home.
"The city is really unique and I can’t wait to work with some of the amazing people here."
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Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
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