Accompanying the brutal images on Instagram Stories, he posted broken heart and crying emojis, asking people to 'open their eyes'.
He shared a message that said: "If you can't bear this with your eyes, don't put them in your mouth."
He added: "Go plant-based."
Just yesterday the athlete took to Instagram stories in search of a vegan chef to come and work for him.
He wrote: "I'm looking for a vegan chef to come work for me.
"If you are one or know of one please DM [direct message] me."
Hamilton ditched animal products last year in a story broken by Plant Based News and shared by global media outlets.
The documentary What the Health appeared to play a role in his decision to transition to a plant-based diet.
Announcing the news, the star wrote: "Going to watch What the Health Tonight.
"I'm on a mission to go vegan, people. Animal cruelty, global warming and our personal health is at stake."
Hamilton has claimed that going plant-based has improved his mental and physical outlook.
In an interview before finally clinching the championship, he said: "I feel the best I’ve ever felt physically and mentally.
"All year I’ve felt very strong mentally, but I think physically I’m now taking also a big step and that’s really the decision I made to change my diet.
"The best decision was obviously moving to this team; the second best was changing my diet."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.