Animal-rights protestors from vegan charity, PETA, also held signs reading 'Levi's: End Leather Cruelty' during a demonstration outside the company's headquarters in San Fransisco.
"No leather patch is worth beating, slaughtering, and skinning a sensitive cow," said PETA Executive Vice President Tracy Reiman.
"PETA is calling on Levi's to live up to its claims of being a sustainable company by ditching leather in favor of eco- and animal-friendly vegan fabrics."
PETA also commented on the environmental impacts of the leather industry, adding: "In addition, animal agriculture—which includes the leather industry—is responsible for 14 percent to 18 percent of all greenhouse-gas emissions."
Earlier this year, PETA bought shares in Levi's to be able to submit shareholder resolutions to the company and attend and speak at annual meetings.
The charity, which wants Levi's to use an 'innovative and durable vegan leather' claims one of its representatives asked when the company intends to stop using animal leather on its patches during the annual meeting.
In a statement sent to Plant Based News, Levi & Strauss Co. said: "Less than ten percent of the raw materials in our supply chain are from sources other than cotton, and a small fraction of that percentage is leather. Nevertheless, Levi Strauss & Co. strives to source all materials responsibly.
"Our goal is to ensure that wherever materials derived from animals are used in our products, their health and welfare are protected, in line with international animal welfare standards."
*This article was updated on July 10 after Levi & Strauss Co. responded to its right of reply
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Liam is a writer and poet from the north of England. His work has been featured in Gay Times Magazine, Attitude Magazine, Oh Comely, and The Huffington Post. He loves vegan mac and cheese more than anything else in the world.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.