M&S Becomes First Major Retailer To Switch To 'RSPCA Assured' Milk

But animal advocates argue that dairy is inherently cruel - even with higher welfare standards
The investigation showed calves being kept in tiny pens (Photo: Animal Equality)

An undercover investigation of a dairy farm has prompted British high street giant M&S to sell only RSPCA Assured milk.

The footage taken by leading international animal organization Animal Equality uncovered potentially illegal - and cruel - practices on one of M&S's Dorset farms.

Images showed large calves kept in cramped conditions in tiny pens - potentially a breach of welfare regulations.

At the time, M&S Food Director Andy Adcock, said: "We hold our hands up. Keeping calves over eight weeks old in such pens is unacceptable. One of our farmers made a mistake."

The calves were clearly too big to fit in the pens (Photo: Animal Equality

Cruel

Clive Brazier, Head of RSPCA Assured, said: "For the first time ever, consumers will be able to buy RSPCA Assured labelled milk in a high street retailer. 

"This is a major step forward for improving dairy cow welfare and we hope other retailers will follow suit."

Speaking to PBN, Animal Equality's Executive Director Toni Shephard, said: "We are pleased our groundbreaking investigation prompted M&S to audit standards on its farms. 

"We hope the RSPCA assurance will prevent calves from suffering in tiny pens beyond the legal age limit."

But increased welfare standards will not remove the cruelty from the dairy process, according to Shephard.

She added: "However, newborn calves will continue to be removed from their mothers - this is an unescapable part of milk production and can only be avoided by choosing one of the may plant-based milks available."

READ MORE:

Dairy Industry DENIES £1.2 Million Milk Campaign Is To 'Fight Vegan Attacks'

Has Eating Dairy Given Humans Smaller Skulls - And Softer Bones?

New Plant-Based Milks 'Represent Far More Dangerous Competition To Dairy Milk'

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PBN Contributor:

Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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