Labour MP Matt Rodda Backs Campaign Calling For More Vegan Meal Deals

The politician hopes vegans' dietary choices are 'respected by retailers'
Rodda wants to make veganism more accessible for Britons (Photo: Facebook)

Labour MP Matt Rodda has backed a campaign calling for more vegan meal deals in supermarkets.

The Reading East MP has signed a petition asking supermarket CEOs to add more vegan meal deals to their menus.

Meal deals, typically priced at around £3, usually include a combination of sandwiches or pasta, a snack, and drink.

Vegan

The Labour MP said: "I think it is important that people have a choice about what they eat when they buy a sandwich, and I want to support the campaign for vegans to get the chance to buy sandwiches in the same way as people who eat meat, or who are vegetarians, but eat dairy produce.

"I appreciate that many people choose a vegan diet for ethical or religious, environmental, or health reasons, and I hope their choices will be respected by retailers. 

"I should add that many non-vegans also like to try vegan food, or want to reduce the amount of meat and dairy products they eat, and their views should also be taken into account."

The petition urges retailer bosses to add more vegan meal deal options (Photo: Facebook)

Petition

The petition, which has clocked up close to 300 signatures, urges the CEO of Tesco, Sainsbury's, Asda, and Morrison's to introduce more vegan meal deals to their ranges.

It reads: "For too long vegans and those who regularly choose to forgo animal products have been pushed away from the convenience and affordability of the great staple of British cuisine - the supermarket meal deal.

"This campaign hopes not only to cater for the half a million plus Britons living a meat and dairy-free lifestyle, but to make vegan options visible, approachable, and affordable."

You can sign the petition here

READ MORE:

BREAKING: Plant Based Startup Beyond Meat Launches Vegan Sausage

London Bus Bosses Refuse To Run Vegan Ad Because It 'Might Cause Offence'

Dairy Workers Arrested After Animal Rights Group Shares Undercover Footage

(c)2018 Plant Based News LTD. All Rights Reserved.
Reuse this content
PBN Contributor:

Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

Join the conversation

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Support Plant Based News

It's World Vegan Day