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Katy Perry is a pop star who is also a self-described feminist, and she has never been one to shy away from making a statement with her art. With “Bon Appétit”, her latest hit song and video, people are talking about its vivid imagery that seems to have multiple meanings. One thing is clear. It shows how absolutely absurd it is to use the body parts of sentient beings as mere meals.
In the video for “Bon Appétit”, a NSFW (Not Safe For Work) sign is shown in neon lights, making the warning an artistic part of the video, too. What comes next is Katy being packaged like a piece of meat. Chefs soon surround the bed she lies in, slicing the plastic seal over her open with knifes. They carry her, drop her in what looks like flour as they “bread” her the way people bread the body parts of chicken, rabbits, and other animals.
As Katy sings, she continues to be put through the process of “meat preparation”, as chefs pour vegetables and other toppings over her subdued body. She sneaks piece in, as she is then dropped into what seems to be boiling water for cooking. She is still singing and looking at the camera. She is basted and even helps in basting herself. She seems to be aesthetically prepared as braids are chopped off, and she is physically prepared to be served up.
Katy’s body is then presented as people present roasts and Thanksgiving turkeys. Vegetables cover parts of her body, and she Is placed in the center of the table. However, she rings a bell, and the tables are turned. She flips the power around, and she stands up to her would-be consumers.
The video is then about Katy getting her revenge. Could it be that she envisions a world where we are able to empower animals to turn things around and no longer be consumed? Art is open for interpretation, but the way the video is done inevitably makes one think of the barbaric and often absurd practices that are the “norm” in modern cooking and unnecessary animal consumption.
Katy has sold over 100 million records around the world, and she is one of the most influential pop stars of today. She is sure to make her fans think twice about meat preparation with her latest video.
Robin Raven is the author of Santa’s First Vegan Christmas. She has written for publications such as The Malibu Times, Alabama Baby & Child Magazine, the official website of Melissa Gilbert, and USAToday.com. She holds a BFA from the School of Visual Arts and is now furthering her education. Robin often has her nose in a book and her arms around a rescued animal. She’s a vegan foodie who blogs at RobinRaven.com and loves to connect with readers on social media. You can follow her @RobinRaven on Twitter.
Former prime minister Silvio Berlusconi has infuriated Italy's meat industry by joining a vegetarian campaign and "adopting" five lambs that would have been butchered for Easter.
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