Celebrity vegan Kat Von D has launched the first ever 24-Hour Super Brow Long-Wear collection.
The collection includes three formulas; pomade, powder, and pencil. The collection also includes two new brow brushes.
According to a spokesperson for the brand: "Brows are uniquely personal.
"To create her own distinctive bold brow, Kat used Tattoo Liner for years because she couldn't find a product that delivered the high-intensity color and waterproof long-wear she wanted.
"Now, she has pushed the boundaries of innovation to create the ultimate brow collection for herself…and everyone!"
Kat Von D spoke to Plant Based News about her cosmetics line. Subscribe to PBN's YouTube Channel here
The brand claims that the product - which comes in 16 shades - including seven 'neutral brow' tones, seven 'rainbow' colors, as well as two additional - 'white out' and 'bleach' is smudge-proof and sweat proof.
The shades can be combined in order to create more than 100 different colors - which should match all requirements.
Taking to Instagram to give a sneak peak of the collection, Von D called it 'the best bullet-proof long wear eyebrow product of all time'.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.