Major multinational companies Johnnie Walker, PricewaterhouseCoopers, and the Campari Group have withdrawn support of Thailand's cruel King's Cup Elephant Polo Tournament.
The shift was prompted by footage released by animal rights organization PETA Asia early this month, which depicted violence toward the animals.
According to PETA: "They're chained and beaten with bullhooks or other weapons and constantly threatened with violence to keep them afraid and submissive."
The event is framed by organizers as an elephant charity but PETA investigators continued to uncover abuse even after the original footage was released.
PETA Director Elisa Allen praised the companies for the move which the organization described as a 'victory'.
She said: "By withdrawing their sponsorship, these companies have proudly set a positive example for those that still support such abusive spectacles to follow."
The Campari Group’s statement to PETA said: "The Group condemns any form of violence and mistreatment towards animals and for this reason has decided to immediately suspend its sponsorship of the event."
PETA openly opposes the use of animals for entertainment on the grounds of mistreatment.
Allen said: "Elephants belong in the wild, not on polo fields, where they’re forced to obey confusing commands under the constant threat of punishment."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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