Celebrity chef Jamie Oliver has promoted Veganuary to his 7 million followers on Twitter.
The famous foodie took to social media to share plant-based recipes with those taking part in the annual event.
Veganuary, which encourages people to try veganism throughout January, has a record number of sign-ups this year - with more than 135,000 people so far taking part.
The chef tweeted: "Giving #Veganuary a go this January or just cutting back a bit on meat and dairy after the festive period?
"We've got masses of tasty vegan recipes packed full of the good stuff!"
In a separate tweet, Oliver wrote: "Are you vegan or going vegan for #Veganuary?
"Here's three great meat-free sources of protein you should include in your diet [nuts, seeds, and beans]."
His tweets provoked a mixed response, with one user asking: "So have you signed up to Veganuary yet Mr. Jamie Oliver?"
While the chef has previously spoken about reducing his meat intake, he is not believed to be vegetarian or vegan.
You can sign up for Veganuary here
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.