Famed UK chef Jamie Oliver is set to air a Friday night special featuring exclusively vegan dishes to celebrate plant-based eating and encourage viewers to eat 'less or no meat'.
In a recent YouTube video shared by parkour athlete and Ninja Warrior competitor Tim Shieff, the pair discussed the upcoming episode of Jimmy and Jamie's Friday Night Feast - which also features Oliver's long-time friend, farmer and television presenter Jimmy Doherty.
Noting that the show will approach plant-based dining from a number of angles, Oliver said: "We're celebrating veggies, talking about eating less meat, and talking about the trends that are happening.
"It's a mainstream Friday night show that goes around the world and we have the whole show dedicated to it."
With Oliver anticipating a largely omnivorous viewership, Shieff said the two would need to work together to deliver the show's message effectively.
Oliver agreed - explaining that the aim of the show is to promote 'eating more plants' and 'less or no meat'.
He said: “We're trying to take the global public on a stepping stones journey to eating more veg."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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