Iowa Farmers Blast 'Misleading' Pro-Vegan Billboard For Its 'Anti Meat Agenda'

Soy farmers called the board 'misleading'
The charity has called on people to ditch meat in favor of tofu (Photo: Vita Marija Murenaite)

Farmers in Iowa have blasted a pro-vegan billboard, calling it 'misleading and disingenuous'.

The board, which has been planned by animal rights charity PETA, calls on people to support the US soy industry by consuming the product in place of meat. It says: "America's Soybean Farmers Want You … to Go Vegan! Tofu: Born in China but Raised in the U.S.A."

According to PETA: "The threat of a trade war with China is looming - and soy farmers warn that tariffs on soy exports to China, which currently receives one-quarter of all the soybeans grown in the United States, would cause 'serious damage' to their industry. That's why PETA plans to run a billboard in Des Moines- the capital of Iowa, which is the second-highest soy-producing state in the country and the home of the president of the American Soybean Association."

The billboard has angered farmers (Photo: PETA)


But the Iowa Soybean Association blasted the board, branding it 'misleading and disingenuous'. Spokesperson Aaron Putze said the organization is not encouraging consumers to give up meat.

He added: "The billboard is misleading and disingenuous. [Its efforts] to capitalize on a painful trade dispute to further its anti-meat agenda is in poor taste. It's a new low for PETA. PETA doesn't speak for Iowa or U.S. soybean growers."

PETA President, Ingrid Newkirk, said: "In the face of a potential trade war, it's our civic duty to choose healthy, tasty and downright patriotic dishes such as veggie burgers, soy-based hot dogs, sausages and 'chicken' wings."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day