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The FAIRR Initiative
The Farm Animal Investment Risk & Return (FAIRR) Initiative, managing over a trillion dollars in assets has contacted over 16 leading food companies to have them focus on creating more plant-based protein sources. Those food companies include; General Mills, Costco, Kroger, Tesco and Walmart. The FAIRR Initiative is looking to reduce the global demand for meat consumption as it “is a recipe for a financial, social and environmental crisis” according to founder, Jeremy Coller.
China reducing meat consumption
China is the number one consumer of meat in the world, but they’re looking to make a change. According to the Organization for Economic Cooperation and Development they are responsible for 31.2% of meat consumption worldwide. The country is recognizing this as a huge health concern, considering the high amounts of cholesterol and saturated fat in meat, causing illnesses not limited to: heart disease, cancer, and obesity.
Danish Council of Ethics suggesting meat taxation
Due to the catastrophic effects of meat consumption on the climate, the Danish Council of Ethics is suggesting that the Danish government considers taxing beef and eventually all other meats. The council even went on to state that due to the effects raising livestock poses on climate change, “Danes are ethically obliged to change [their] eating habits.”
It’s becoming more and more clear that the world is moving closer and closer towards a plant based diet. So why not join us?
Kaden is a passionate animal rights activist, writer, graphic designer and cyclist.
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