Europe's first plant-based avocado chocolate bars are now available online for customers across Britain.
The chocolate bar, created by brand Love Cocoa, is made from 70 percent Ecuadorian cocoa and 100 percent natural freeze-dried pulp avocado powder.
According to the luxury chocolate brand, "The avocado has all the same great taste, smell, colour, texture, vitamins, minerals (and oils) of the original fruit."
The company is known to experiment with distinct flavors, including Earl Grey Tea and Gin & Tonic.
John Cadbury, founder of the company, and great-great-great-grandson of the original Cadbury, said: "Growing up a Cadbury, I’ve always loved chocolate and experimenting in the kitchen.
"And like the millions on Instagram, I’m also an avocado fan, so I thought why not mix two of the most loved flavours and foods together – and that’s how the avocado chocolate bar was born!"
Love Cocoa also donates 10 percent of its profits to charity.
The vegan treats retail for £4.25; you can buy them here
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.