Dr. Pat O'Brown made the comments during an interview with The Spoon at the Consumer Electronics Show (CES) in Las Vegas last week.
Impossible Foods is currently best known for its Impossible Burger - currently in its 2.0 version, which uses heme to create a 'meaty' bite and flavor. But the company has big plans for more products.
The interview with Dr. Pat O'Brown
"We're starting to think about bringing together some other research threads where we've learned a lot of things...to work on what are called whole cuts of beef, which is like slices and steaks," he said.
"I would say the next categorically new product that we launch is almost certainly going to be a beef steak. To maximize progress on our mission the most impactful thing we can do is make products that compete against the incumbent beef industry.
"Steak...will have huge symbolic value. In fact what I would say is that it will be very disruptive not just to the beef industry but to the other sectors of the meat industry because...they'll be thinking 'that could have been us, and it will be us next'."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.