IKEA's plant-based hot dog has received a 95-percent customer approval rating, according to the retail giant - and will expand into new territory in the near future.
With roughly 12 percent of IKEA Bistro customers reportedly choosing vegan or vegetarian options, the brand has plans to roll out the new hot dog across Europe this August.
The company is also planning a US debut by 2019.
IKEA's US Range and Product Developer Peter Ho explained that when the product was put on trial in Malmö, it didn’t just appeal to a niche crowd.
He said: "IKEA Malmö is seeing a new customer in their bistro, whether they are vegans, vegetarians, flexitarians, or meat-reducers."
Managing Director at Ikea Food Michael La Cour said: "Every year, 660 million people enjoy the Ikea Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet.
"With the new veggie hot dog, we can inspire and enable customers to choose a plant-based, more sustainable option at an affordable price."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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