Swedish furniture giant Ikea has announced it will be adding vegan soft serve ice-cream to its bistro menu.
Taking to Instagram to share the news, it revealed that the frozen treat should be on offer by Summer 2019.
The brand shared a picture of ice-cream, captioning it: "100 percent plant-based, 100 percent delicious. Today we are sharing our ambitions to introduce plant-based ice cream to the IKEA Bistro."
The store's chefs are already working on the product, according to the post which said: "The development has started and we aim to bring this alternative to dairy-based soft ice to IKEA Bistros in Summer 2019."
Ikea has already committed itself to serving more vegan options in it cafe, trialling a vegan option which is available in some European locations , and set to launch in the US next year.
Speaking about the menu developments, Michael La Cour, Managing Director at Ikea Food, said: "Every year, 660 million people enjoy the Ikea Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet.
"With the new veggie hot dog, we can inspire and enable customers to choose a plant-based, more sustainable option at an affordable price."
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.