Swedish retailer Ikea has announced it will be rolling out a vegan hotdog across its European stores in August.
The outlet, which is famous for its flat-pack furniture, is currently trialling the snack in its Malmö branch.
It is part of Ikea's plans to become more vegan-friendly. In 2015, it launched plant-based 'meatballs'.
Michael La Cour, Managing Director at Ikea Food, said: "Every year, 660 million people enjoy the Ikea Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet.
"With the new veggie hot dog, we can inspire and enable customers to choose a plant-based, more sustainable option at an affordable price."
He added that the snack will be tasty as well as more sustainable.
Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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