Ikea To Launch Vegan Hotdog This Summer

The plant-based snack is currently being trialled in Sweden
The dog will roll out this summer (Photo: Instagram)

Swedish retailer Ikea has announced it will be rolling out a vegan hotdog across its European stores in August.

The outlet, which is famous for its flat-pack furniture, is currently trialling the snack in its Malmö branch.

It is part of Ikea's plans to become more vegan-friendly. In 2015, it launched plant-based 'meatballs'.

Responsibility

Michael La Cour, Managing Director at Ikea Food, said: "Every year, 660 million people enjoy the Ikea Food offer, and we see this global reach as an opportunity as well as a responsibility to serve food that is good for people and the planet.

"With the new veggie hot dog, we can inspire and enable customers to choose a plant-based, more sustainable option at an affordable price."

He added that the snack will be tasty as well as more sustainable.

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

(c) 2018 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day