Iconic Sneaker Brand Veja Launches Vegan And Biodegradable Shoes Made From Corn

The company wanted to offer an ethical non-leather version of its wildly popular sneaker - but felt that plastic was not environmentally-friendly enough
Vegan trainers from Veja
The 'Campo' sneaker by Veja (Photo: Veja)

Parisian shoe brand Veja is launching a new vegan and biodegradable version of its iconic sneakers - made from corn waste.

The company, which was founded by Sébastien Kopp and François-Ghislain Morillion in 2004, spent five years developing its new Campo trainer which is said to look exactly like leather.

Kopp and Ghislain Morillion were inspired to create the vegan shoe in response to the damage leather production does to the planet, and its role in the deforestation of Brazil.

Eco-friendly and vegan

But they struggle initially to find an alternative they were happy with. Sébastien Kopp told Fast Company: "Replacing leather with plastic does not sound like a good solution to us."

In its article about the new Campo sneaker Fast Company praised the footwear for looking ' exactly like leather but is actually made from cotton'.

"The sneaker is made from canvas that has been waxed with a compound made from corn waste. The entire shoe is made from clean, bio-based materials, but it does look remarkably like leather," it added.

"The point of this exercise was not just to create a cool, leatherlike shoe, but to prove that, with a little effort, it is possible for brands to stay on top of trends without contributing to the fashion industry’s pollution."

The Campo sneakers are available now and retail for €150.00.

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day