Iconic British brand Belstaff has confirmed that it will no fur will appear in its collections or stores from January 2019.
Recently appointed CEO Helen Wright announced the news. According to animal rights charity PETA, the decision follows the release of its London Fashion Week poll - 'which found that 94 percent of brands – including Burberry, which is also currently considering a fur ban – won't be using fur in their autumn/winter 2018 collections'.
PETA also campaigned for Belstaff - which joins a number of high-end designers in dropping the controversial material, including Vivienne Westwood, Paul Smith, and Stella McCartney - to stop using the animal skin.
PETA Director of Corporate Projects, Yvonne Taylor, said: "Today's luxury-product consumers want nothing to do with the cruel and un-British fur industry.
"It catches animals in barbaric, bone-crushing steel-jaw traps, where they can languish for days before they eventually die from hunger, thirst, blood loss, or predator attacks or are bludgeoned to death by returning trappers.
"PETA commends Belstaff CEO Helen Wright for doing the right thing for animals and consumers by ushering in a modern, compassionate no-fur policy."
A PETA exposé on fur
According to PETA: "As 'ethical' and 'sustainable' are currently two of the biggest buzzwords in fashion, it's easy to see why designers and retailers are rejecting animal fur at breakneck speed.
"All fur must be treated with a host of chemicals – many of them toxic – to prevent it from decomposing in buyers' wardrobes, and "fur dressing" has been identified as a major polluter.
"In contrast, high-quality faux furs, like those used by Gucci and Shrimps, are produced in closed-loop factories, making them the obvious choice for environmentally conscious fashionistas wanting the look of fur."
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.