The No Moo Chocolate Melt in the Middle Pudding has a recommended retail price of £2.00 for two
The dessert joins Iceland's expanding range vegan options, including its No Bull Burgers, No Porkie Sausages, No Chick Strips, and pizza.
"The puddings are rich and spongy with an oozing chocolate center and will ensure that all sweet-toothed shoppers can get their chocolate fix," a spokesperson told Plant Based News.
"Since the arrival of the cult favorite No Bull Burger, Iceland's vegan range has continued to expand with the arrival of two No Cheese Pizzas, No Porkie Sausages, No Bull Meatballs and more. The latest addition is sure to win over the entire nation."
Speaking about the launch of its extended vegan range last year, Iceland’s Head Chef Neil Nugent told The Guardian: "We had tremendous success with the No Bull Burger and it's clear our customers want more from us.
"In creating this range, we have embraced the nation’s love for alternative plant-based foods in an innovative and exciting way.
"The growth of the vegan food market in the UK has been rapid, with 56 percent of adults now saying that they are adopting vegan behaviour when conducting their supermarket shop."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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