Iceland Launches Affordable Vegan Chocolate Melt Pudding

The frozen food specialist has hugely expanded its animal-free offering in recent years, with meat alternative products, pizza, and ready meals hitting its shelves
Iceland vegan pudding
The chocolate pudding launches on Monday (Photo: Supplied)

UK retailer Iceland is launching a vegan chocolate pudding - which will be available in stores and online from April 8.

The No Moo Chocolate Melt in the Middle Pudding has a recommended retail price of £2.00 for two

The dessert joins Iceland's expanding range vegan options, including its No Bull Burgers, No Porkie Sausages, No Chick Strips, and pizza.

Vegan chocolate pudding

"The puddings are rich and spongy with an oozing chocolate center and will ensure that all sweet-toothed shoppers can get their chocolate fix," a spokesperson told Plant Based News.

"Since the arrival of the cult favorite No Bull Burger, Iceland's vegan range has continued to expand with the arrival of two No Cheese Pizzas, No Porkie Sausages, No Bull Meatballs and more. The latest addition is sure to win over the entire nation."

'People want more vegan food'

Speaking about the launch of its extended vegan range last year, Iceland’s Head Chef Neil Nugent told The Guardian: "We had tremendous success with the No Bull Burger and it's clear our customers want more from us.

"In creating this range, we have embraced the nation’s love for alternative plant-based foods in an innovative and exciting way.

"The growth of the vegan food market in the UK has been rapid, with 56 percent of adults now saying that they are adopting vegan behaviour when conducting their supermarket shop."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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