Car manufacturer, Hyundai, have been accused of 'bashing vegans' in their latest advert that aired at the Super Bowl.
The advert features a cramped elevator that stops at different unpleasant experiences - such as getting a root canal, attending jury duty, sitting on the middle seat of an airplane, and having 'the talk' about puberty.
One of the unpleasant stops is a vegan dinner party, where a woman offers people in the elevator some 'beetloaf'.
One person tweeted to Hyundai: "I make some really great vegan dinner food. But I’d never invite you anyway. Good job perpetuating the myth vegan food is bad. People could offset your products’ carbon footprint by going vegan. But you got a cheap joke in. #superbowl"
While animal rights organization, PETA, tweeted: "Instead of buying a car from people with outdated ideas, we suggest a vegan Smart car by Mercedes. Great mileage & acceleration, turns on a dime."
Hyundai addressed the controversy, tweeting: "We actually like vegan food. That guy just wasn't a fan of beetloaf."
This year, the first ever plant-based meat commercial to run on the biggest ad stage in the world, when the vegan Beyond Burger was aired during the Super Bowl.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Liam is a writer and poet from the north of England. His work has been featured in Gay Times Magazine, Attitude Magazine, Oh Comely, and The Huffington Post. He loves vegan mac and cheese more than anything else in the world.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.