UK health food chain Holland & Barrett has announced plans to open a fully-vegan store in light of the rise of the 'health-conscious consumer' and the growing vegan movement.
The retail giant's plans were exposed in an interview penned by The Telegraph's Ben Woods with Holland & Barrett CEO Peter Aldis.
According to Woods, Aldis emphasized the ‘relentless rise of the health-conscious consumer’ in a conversation which quickly turned toward veganism.
Discussing Holland & Barrett's plans - and its advantage as a health-focused specialty retailer - Aldis said: "Today there is a trend towards veganism.
"We are working on a vegan-only store.
"It is our space and we should be in it."
The retail expert also said that the company has made adjustments to existing stores to appease conscientious consumers.
This included removing products containing gelatin, and krill - under pressure from Greenpeace and after receiving 45,000 emails on the matter - to avoid 'alienating' mindful consumers.
Aldis also mentioned his steak-loving wife's having transitioned to a vegan lifestyle - after she was inspired by its rise in popularity among celebrities and on social media.
He said: "She now has improved energy and a higher level of focus.
"The amount of people that are engaging in that lifestyle is rising."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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