Health store Holland & Barrett has launched a range of own-brand vegan ice-cream.
The company, which has 715 stores across the UK, says it wants to offer a vegan low-calorie option with its range which comes in three flavors - peanut butter, passionfruit, and salted caramel.
The peanut butter and passionfruit options are made from a coconut base, and the salted caramel flavor an avocado one.
"Avocado and coconut act as the perfect alternatives to dairy in ice cream, bringing a host of health benefits to the range," Holland & Barrett nutritionist, Amy Tolofari, told The Grocer.
"Avocado's buttery texture means you get the same creamy consistency as you would expect from normal ice-cream, with none of the dairy."
The ice-cream, which is available in all Holland & Barrett outlets, comes in a package featuring a sealable top rather than a separate lid in a bid to reduce waste.
This launch is one of multiple steps the brand has taken to embrace the growing vegan market. Last year, it announced plans to open a vegan-only store 'in the not too distant future'.
Emma Cockerill, Holland & Barrett's Director of Product Development, said the company is 'open to working with brands of all sizes' - and will look at listing products either online, in bigger stores, or across all stores.
"We've long been committed to a plant-based lifestyle even offering members of the Vegan Society a discount in store. And with the growing amount of vegans in the UK comes the need for an expanded range of great products for them to choose from," she added.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.