Health food chain Holland & Barrett is planning to launch 500 plant-based products in its upcoming all-vegan store, which it is planning to open 'in the not too distant future'.
While store bosses are unable to commit to a timescale, they have invited companies to get in touch in a bid to get their products listed. The outlet currently stocks a number of vegan products, but largely in the chiller section.
According to a report by NutraIngredients.com, buyers are looking to expand the vegan offering 'into new categories like chilled & frozen, snacking, sports nutrition and on-the-go drinks'.
Emma Cockerill, Holland & Barrett's Director of Product Development, said the company is 'open to working with brands of all sizes' - and will look at listing products either online, in bigger stores, or across all stores.
She added: "We've long been committed to a plant-based lifestyle even offering members of the Vegan Society a discount in store. And with the growing amount of vegans in the UK comes the need for an expanded range of great products for them to choose from.
"We know from our suppliers that vegan foods taste better than ever and are available in many more categories than just the chiller."
Holland & Barrett has invited interested brands to email firstname.lastname@example.org with a sales proposal and product information.
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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