A high-tech vegan patty will launch in 413 pubs across the UK next week, Plant Based News can reveal.
Moving Mountain's B12 Burger - described as Britain's answer to the Beyond Burger - has secured a deal with pub chain Marston's. The patty became the brand's fastest taste-to-table menu offering in its history after bosses initially sampled it in Spring this year.
The vegan burger, which the creators have labeled 'one of the most impactful food inventions of the century', took more than three years to develop by a team of scientists, chefs and farmers, with over 200 test kitchen recipes to create the final product. It is made from oyster mushrooms, pea protein, oats and Vitamin B12 amongst other plant-based ingredients, and contains 18g of protein.
In a statement sent to Plant Based News, Nicola Arrow, Marston's Senior Food Development Manager, said: "We have listened to our customers and taken the growing demand for healthier and alternative options across the pub sector as a great opportunity to develop and update our menu.
"We wanted to find the right supplier for this home-grown product and we believe we have found a great partner in Moving Mountains. It is an exciting opportunity for us to work with a new British business, which is at the forefront of real change.
"The Moving Mountains B12 Burger is such an innovative addition to our menus. It not only caters to our vegetarian and vegan customers but also to those who are trying to make more conscious health or ethical choices when eating out."
Simeon Van Der Molen, CEO of Moving Mountains added: "We are delighted that Marston’s has chosen us to supply our B12 Burger across the whole of the UK. It has become the fastest listed food product in Marston’s history after tasting the B12 Burger and recognizing that they had to be the first major chain to roll out this revolutionary food item.
"Moving Mountains is a British business building an exciting brand at a time of great change in how and what we eat. This marks a huge leap in innovation for humanity and will allow consumers to bite into a future that is better for their health and the health of our planet.
"We can’t wait to hear feedback on the B12 Burger from Brits across the country."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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