Condiment giant Hellman's - a subsidiary of Unilever - is set to launch its Vegan Mayo in the UK.
The product will hit shelves at Tesco stores next month, and other major supermarkets later this year.
According to the brand, the UK launch is aimed at satisfying increased demand for plant-based products.
The plant-based mayonnaise alternative - which is soyabean oil-based and uses maize starch in the place of eggs - has reportedly been a 'huge success' in North America, where it launched in 2016.
It is certified vegan, gluten free and - according to the bottle - has no artificial colors or flavors.
In the UK, Hellmann's Vegan Mayo will retail for £2.15 per 270 gram bottle.
According to Unilever, the introduction of vegan mayo is intended to satisfy demand from 'flexitarians' - a label used by those reducing their intake of animal products, without eliminating them from their diet entirely.
It is currently estimated that there are at least 22 million people in the UK who identify as flexitarian - a number that is expected to continue to grow.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.