A plant-based burger described as 'breakthrough' has hit shelves at Costco stores across the States.
The patties - called 'Organic Plant-Based Raw Burgers' were created by Don Lee Farms - a family food company based in California.
According to the producers: "The burger 'bleeds' organic beet juice and sizzles on the grill from organic vegetable-based fats just like beef.
"The breakthrough raw burger, made with beans and seeds, is certified organic, vegan, non-GMO and gluten-free. The burger is free from artificial ingredients or preservatives."
Donald Goodman, President Don Lee Farms, said: "We have been a supplier of plant-based proteins for many years, and as the leading manufacturer of organic veggie burgers in the country, we are excited to introduce another plant-based burger.
"Our customers are looking for an alternative to a raw beef burger and we responded with a healthier approach - making a burger with organic plants.
"We challenge everyone to look at the ingredients found in other plant-based raw burgers currently being sold, you would be surprised."
Speaking about the burger, which is made from seeds, beans and beet juice Danny Goodman, Product Development Don Lee Farms, added: "It's a burger made with plants, not with science.
"As people choose to consume less meat, they expect a burger alternative to be made with simple, wholesome and recognizable ingredients.
"This is the burger for them. This product is another example of what our team develops by focusing on each ingredient’s purpose.
"Because we crafted this burger from organic and responsible sources, it’s truly the only sustainable replacement for a raw beef burger."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.