Hard Rock Cafe Launches Vegan 'Bleeding' Burger In Europe

The patty from UK tech company Moving Mountains has zero cholesterol, 25g of plant protein, is vegan and free-from antibiotics and hormones
Hard Rock Cafe vegan burger
The burger launches on June 14 (Photo: Supplied)

The Hard Rock Cafe is launching the vegan Moving Mountains burger in its London restaurant - as well as 22 other outlets across Europe on June 14.

The patty will be part of a classic build featuring optional cheddar cheese (which needs to be removed to make the sandwich vegan), an onion ring, lettuce, and tomato. For the first time, the Moving Mountains Burger will be served in a 6oz format, instead of its standard 4oz size.

According to Hard Rock Cafe, the new option is aimed at vegans, vegetarians, and meat-eaters.

Vegan burger

"Our mission is to expand into new restaurants and cities making truly inspiring flexitarian dining available to everyone using the latest food technology," Simeon Van der Molen, Founder of Moving Mountains, said in a statement sent to Plant Based News.

"Our launch into the world-famous Hard Rock Cafe, which is renowned for its original and legendary burgers, certifies the Moving Mountains Burger as a truly delicious burger that can compete with beef and match the size too with our 6oz patty!"

The Moving Mountains Burger will launch into the following 22 Hard Rock Cafe locations across Europe: Amsterdam, Antwerp, Athens, Barcelona, Berlin, Brussels, Cologne, Copenhagen, Edinburgh, Florence, Glasgow, Lisbon, Madrid, Manchester, Munich, Nice, Paris, Prague, Rome, Seville, Venice, and Vienna.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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