UK media giant The Guardian has featured east London vegan chef King Cook.
Shoreditch-based eatery Cook Daily has long been a must-visit destination for vegans across the city.
It's rare there aren't queues snaking out of the unusual outlet in Shoreditch's BoxPark - a collection of shipping containers housing multiple eateries and pop-up shops.
According to the article by Clare Considine, King says he just wanted to 'create a vibe'.
She describes the scene, writing: "Rambunctious teens sit alongside Hindu families, speed-shovelling office workers and creatives with ironic facial hair.
"They all eat from recyclable bowls at long, shared tables.
"T-shirts line the walls – black and emblazoned in dripping red graffiti script, declaring 'Vegan. No blood. No bones'."
Describing how the eatery, which was opened in 2015, had the backing of the UK grime scene, she says: "King’s heavily scrolled Twitter feed is chock-full of love from the likes of Emeli Sandé, Professor Green and JME, chief rallier of the Boy Better Know grime crew, the brother of Mercury-winner Skepta, the poster boy for the #Grime4Corbyn campaign.
"He embodies a new trend for awareness amongst millennials – a pride in being armed with information and making considered choices."
The restaurant serves just 16 carefully curated dishes.
According to Considine: "You’ll find the Hard Bowl, a bright mountain of Caribbean textures and flavours – yams and dumplings, Scotch bonnet and thyme, the marijuana-inspired High Grade, all smoky and sweet vegetables topped with a hemp seed crumble.
"Or the house pad Thai, a nod to King’s Lao roots, boasting his clever recreation of fish sauce using soya and seaweed."
Considine reveals that a new Cook Daily opened in Croydon earlier this year - and that the chef will be opening a pop-up at the Millennium Dome during Boy Better Know’s takeover of the venue - starting on August 25.
King Cook told the writer: "Kids with tracksuits are eating Cook Daily rather than McDonald's.
"What more could I want?"
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