One of the stars of Channel 4 show Gogglebox was spotted repping the vegan message onscreen during a recent episode.
Louis Michael has become a firm favorite along with the rest of the Michael family, including parents Andrew and Carolyne and sister Alex.
Louis, who has previoulsy been spotted at VegFest, wore a vegan t-shirt during the primetime screening.
The shirt, from award-winning brand Viva La Vegan, says: "Vegan - So Woke, Awakened Generation."
Up to 4 million people are believed to watch the mainstream show - meaning Louis' message could have been seen by a huge number of people.
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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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