One of the stars of Channel 4 show Gogglebox was spotted repping the vegan message onscreen during a recent episode.
Louis Michael has become a firm favorite along with the rest of the Michael family, including parents Andrew and Carolyne and sister Alex.
Louis, who has previoulsy been spotted at VegFest, wore a vegan t-shirt during the primetime screening.
The shirt, from award-winning brand Viva La Vegan, says: "Vegan - So Woke, Awakened Generation."
Up to 4 million people are believed to watch the mainstream show - meaning Louis' message could have been seen by a huge number of people.
Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.