Global Fashion Giant Boohoo Ditches Wool After Vegan Exposé

Undercover footage has revealed workers beating petrified sheep, mutilating them, and slitting the throats of fully conscious animals
Wool jumpers on hangers
Boohoo is the first major retailer to ditch wool (Photo: Adobe. Do not use without permission)

Global fashion giant Boohoo has pledged to ditch wool following undercover investigations of the industry by vegan charity PETA.

The Manchester-based fashion retailer, which includes the brands boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal - told PETA 'as of AW19/20, we will not knowingly source any wool products'.

Wool exposé

PETA has released 11 exposés of 99 sheep-shearing facilities on four continents, including in the UK since 2014, and says systemic abuse was found in every single one.

"The most recent exposés – recorded on sheep farms in Australia, the world's largest exporter of wool – reveal that workers beat petrified sheep, mutilated them, and slit the throats of fully conscious animals," says PETA. "One sheep kicked for nearly a minute after the manager began cutting her throat, and he said that some kick for a 'bloody couple of minutes'."

Compassionate fashion decision

"PETA is toasting boohoo group's compassionate, business-savvy decision to scrap wool," PETA Director of Corporate Projects, Yvonne Taylor, said in a statement sent to Plant Based News.

"Kind shoppers agree that no jumper or scarf is worth kicking, punching, and killing gentle sheep on the shearing floor, and we're urging other retailers to follow boohoo's forward-thinking example."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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