Major chain GBK has launched a new vegan jackfruit burger in a bid to tap into growing demand for plant-based food.
The 'Jack-in-a-bun' features a butternut squash and quinoa patty, beetroot mayo, and Korean pulled jackfruit. Topped with pickled onions and rocket, it is served in a sourdough bun.
"We are always looking to revamp our menu and keep our burger offering exciting and fresh as we know that our customers like to try out new ingredients and taste experiences," Jay James, Head of Marketing at GBK, said in a statement sent to Plant Based News.
"While Jack-in-the-bun was developed with our vegan burger-lovers in mind, we’re sure it will be popular among other customers who like to try out the latest food trends too."
The Jack-in-a-bun is available at GBK restaurants nationwide for £8.95.
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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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