The ad was created after the vegan charity raised more than £100,000 as part of its Bring Hope to Millions crowdfunding campaign - and now the full location list for the December 1-7 week has been made public.
The vegan advert compares the difference between the life of Hope, a sow who was rescued by Viva! with her six piglets, and the lives of factory farmed pigs.
Juliet Gellatley, Founder and Director of Viva! said: "The contrast between Hope's freedom and the terrible conditions on factory farms is our most powerful message yet.
"This ad has the potential to bring about real change by showing brand new audiences the reality of factory farming.
"We chose cinema ads because we know that they are one of the best ways to reach an emotionally engaged audience, and we are so grateful to all of the people who have been part of this campaign and helped to make it such a success."
You can view all locations in alphabetical order here - with following weeks set to be updated at a later date.
You can watch the full advert here
The trailer has been produced by PBN Creative - you can find out more here
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
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