The app - the first of its kind - follows research which says more than half of Brits say they've adopted 'vegan buying behavior'.
The free VeGuide app - which is now available on Android and iOS devices - marks the Society's 74th birthday on World Vegan Day (November 1).
VeGuide offers interactive content with shopping, nutrition and recipe information, tailored for a UK audience, with video content presented by prominent vegan YouTubers RaeLikesFroot and Jay Brave who act as personal guides, exploring the most common stumbling blocks to going vegan.
"It helps users deal with issues such as giving up cheese or struggling to find vegan products by covering the basics of transitioning to a vegan lifestyle over 30 days," says The Vegan Society.
"With 95 percent of people aged 16-34 owning a smartphone in 2018 in the UK, it is hoped the app will appeal to the younger tech-savvy audience."
"We are so excited to launch an app we developed specifically with the vegan-curious in mind," Danielle Saunders, Digital Content Officer at The Vegan Society, said in a statement sent to Plant Based News.
"VeGuide was designed to provide a platform that’s more suited to the younger audience, which our research showed are the most likely age group to have an interest in veganism.
"We feel the development of VeGuide marks a new phase for The Vegan Society and a new way of embracing veganism for the general public."
VeGuide is available to download for free on Google Play and the App Store now.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.