Butchers Blast Berlusconi For 'Damaging Meat Industry'

Former prime minister Silvio Berlusconi has infuriated Italy's meat industry by joining a vegetarian campaign and "adopting" five lambs that would have been butchered for Easter.
‍Former prime minister Silvio Berlusconi (R) holds and hugs a lamb as he poses with Michela Vittoria Brambilla, animal right activist and member of parliament for Berlusconi's Forza Italia party, in this undated photo released by the Italian League in Defence of Animals and the Environment. Maurizio Calzari/Lega Italiana Difesa Animali e Ambiente/Handout via Reuters

Italian former prime minister Silvio Berlusconi is ‘damaging’ the meat industry, according to the country’s  butchers’ lobby.

The controversial politician has recently rescued and adopted five lambs destined for the slaughterhouse as part of a campaign with the Italian League in Defense of Animals and the Environment.

Campaign video footage shows Berlusconi cuddling, kissing and feeding the lambs with a baby's bottle, prompting anger from Assocarni – a butchers’ lobby. 

A statement released by the group said: “It's incredible that even though he is a business person he is contributing to damaging the meat industry to try to get the votes of animal lovers.” The group went on to ask the media to boycott Berlusconi.

But thousands of people have watched the video of the 80 year old, who was expelled from the senate in 2013, after being convicted of tax fraud. In it he poses in front of a sign with a slogans reading: "Defend life, choose a vegetarian Easter.” A scrolling  message says: "Be like him. He saved five lambs from the Easter slaughter.”

Despite a number of newspapers reporting that Berlusconi is vegetarian, he has never confirmed or denied it.

The video follows years of declining meat consumption in the country.

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A design, media and communications specialist who co-produced short vegan film titled SWINE, before joining forces with Klaus Mitchell to co-found PBN in 2017. Through his work in the vegan sphere, Lockie has become a widely recognized animal advocate and public speaker - presenting on topics such as effective advocacy, and campaign theory. Robbie is the Creative & Operations Director of Plant Based News

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