Italian former prime minister Silvio Berlusconi is ‘damaging’ the meat industry, according to the country’s butchers’ lobby.
The controversial politician has recently rescued and adopted five lambs destined for the slaughterhouse as part of a campaign with the Italian League in Defense of Animals and the Environment.
Campaign video footage shows Berlusconi cuddling, kissing and feeding the lambs with a baby's bottle, prompting anger from Assocarni – a butchers’ lobby.
A statement released by the group said: “It's incredible that even though he is a business person he is contributing to damaging the meat industry to try to get the votes of animal lovers.” The group went on to ask the media to boycott Berlusconi.
But thousands of people have watched the video of the 80 year old, who was expelled from the senate in 2013, after being convicted of tax fraud. In it he poses in front of a sign with a slogans reading: "Defend life, choose a vegetarian Easter.” A scrolling message says: "Be like him. He saved five lambs from the Easter slaughter.”
Despite a number of newspapers reporting that Berlusconi is vegetarian, he has never confirmed or denied it.
The video follows years of declining meat consumption in the country.
A design, media and communications specialist who co-produced short vegan film titled SWINE, before joining forces with Klaus Mitchell to co-found PBN in 2017. Through his work in the vegan sphere, Lockie has become a widely recognized animal advocate and public speaker - presenting on topics such as effective advocacy, and campaign theory. Robbie is the Creative & Operations Director of Plant Based News
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.