A leading animal rights charity projected horror images from factory farms at last night's fourth annual 'Pig Awards'.
The event, which was described as 'celebrating the best of the British pig industry', took place at London’s Lancaster Hotel.
14 awards, including Indoor, Outdoor, and Overall Producer of Year, were handed out to members of the animal agriculture lobby.
Vegan charity Viva! used footage taken undercover at Hogwood Farm in Warwickshire.
The scene shot at the farm, which supplies supermarket giant Tesco, shows sickening scenes with sick and dead pigs being eaten by other animals, among other horrors.
Some attendees of the awards were seen laughing as they watched the undercover footage.
Viva! Founder Juliet Gellatley said: "We want to say to everyone that these awards are a complete sham.
"All these factory farms have been approved by the Government and other welfare schemes like Red Tractor.
"We found grim scenes like mutilated animals and dead piglets left to fester.
"This is what they are giving awards for - because this is typical of British farming."
The animal rights pioneer was joined by veteran actor and vegan advocate Peter Egan.
He added: "We have to do something about this.
"We have to eat less meat - or preferably give it up altogether."
Gellatley concluded: "Our call is for everyone to try veganism. That is the way forward."
Although PBN spoke to a number of Pig Award attendees, none of them were willing to give a comment on the record.
Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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