A food truck sold more than 3,400 JUST Egg sandwiches over three days during a product launch event in Singapore.
The food truck was part of a three-day event introducing the product to the South East Asian market. According to JUST, the events generated substantial interest.
"On the first day, 225 [sandwiches] were sold in the first 25 minutes and a steady stream of curious locals and visitors came to the pop-up, took photos and shared thoughts about their first bites on social media," JUST said in a statement sent to Plant Based News.
"In fact, the Grand Hyatt’s JUST Egg sandwich is currently the most-reviewed dish on the plant-focused food app A Billion Veg.
Bloggers taste test the product. Subscribe to PBN's YouTube Channel here
JUST Egg won positive praise from top bloggers Toni Okamoto of Plant-Based On A Budget, and Michelle Cehn of World of Vegan who taste-tested the product for Plant Based News.
After sampling the egg, Okamoto said: "I think it's really good. I think the texture is good, I used to eat eggs like they were going out of style...it tastes very familiar."
Cehn added: "It looks exactly like eggs. That is crazy - and the color - the color is spot on. I'm so in awe of this."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.