Veganism Is 'Health Megatrend', Says Major Food Producer

The product market is growing rapidly across the world
Demand for vegan products like nut milk is on the rise

The vegan product industry has seen significant growth over the last few years - with producers eager to tap into the 'health megatrend'.

Research conducted by Innova Market Insights shows significant growth in the vegan product industry - with 132 percent in Latin America, 50 percent in Europe, 45 percent in Australia and Asia collectively, and 34 percent in North America

Driving factors

Katharina Schäfer, in Product Management for ingredient supplier Hydrosol, said she expects demand will continue to increase.

She added: "Consumers in many regions of the world are getting more and more sensitive regarding their food, especially regarding sustainability. 

"People are questioning where their food comes from and how it is made. 

"Another important factor driving this is the global health megatrend. Surveys show that many consumers see vegan alternatives as healthier options to dairy products."

Hydrosol aims to improve vegan ice-cream alternatives (Photo: Instagram)

'Added value'

Schäfer also noted that she expects that consumers will expect higher protein products to be available in the future, based on the findings of market research.

This, and an increase in quality, are anticipated demands the company is already working toward meeting.

When commenting on Hydrosol's efforts, Innovation and Product Manager for Dairy Products, Dr. Dorotea Pein said: "Our goal is not just to present customers with ideas for vegan alternative products, but to deliver concepts with added value." 

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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