An image circulated online suggests that North American fast-food giant A&W is set to launch the plant-based Beyond Burger at some locations.
The suspicion-raising photograph pictures a 'company roadmap', which includes information not yet officially disclosed to the public.
On the 'roadmap', July 9 is indicated as Beyond Meat launch day - with the note 'time to switch into high gear'.
With over 2,000 estimated locations across the US and Canada, the chain has been massively popular since its launch in 1919.
No official announcement has been made by the chain at this time.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.