Fashion Giant H&M Ditches Cashmere Following Vegan Investigation

Investigators from animal rights charity PETA Asia filmed cashmere farms and in abattoirs in China and Mongolia and obtained footage of goats being abused and hurt
goat being abused for cashmere
Workers were filmed hurting the animals (Photo: PETA)

Fast fashion giant H&M has ditched 'conventional cashmere' - the only type it sells - following a expose of the industry by vegan charity PETA.

PETA Asia filmed on cashmere farms and in abattoirs in China and Mongolia - the two countries responsible for 90 percent of the world's cashmere production.

The footage shows workers holding down goats, who cry out in pain as their legs are bent and their hair is torn out with sharp metal combs. It also shows animals being hit on the head with a hammer, and having their throats slit in front of others.

H&M ditches conventional cashmere

According to H&M, it will stop placing orders on cashmere by the end of 2020 in a bid to tackle what it describes as the 'environmental and animal welfare challenges of sourcing cashmere'.

"If the cashmere industry in the future would meet our sustainability criteria, we could consider turning to virgin cashmere again," H&M said on its website.

"Besides our work to improve the industry, we will also continue to look at alternatives with an equally great feel and value to customers as cashmere, but with less environmental impacts."

Goats are abused in the cashmere industry


"H&M – the second-largest clothing retailer in the world – has agreed to ban 'conventional' cashmere (the only kind that it sells) as a result of the investigation," said PETA in a statement sent to Plant Based News. "ASOS had previously banned cashmere following discussions with PETA, and after being sent the findings of this new investigation, the company took the final step of removing all remaining cashmere stock from its website."

"Frightened goats' hair is torn out, and then the animals are hit with hammers and hacked to death – all to make cashmere jumpers and scarves," added PETA Director Elisa Allen. "PETA urges all retailers to follow H&M and ASOS in dropping cashmere and asks consumers to leave cruelly produced items on the rack."

PETA suggests that retailers and consumers opt for vegan, lower impact alternatives to cashmere and wool, including bamboo, Tencel, hemp, modal, viscose, organic cotton, and soy cashmere, which is a waste by-product of the production of soy foods.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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