French fashion retailer The Kooples has launched a PETA-approved vegan clutch bag following its decision to ban fur in 2016.
The Kooples, which has hundreds of outlets in Europe and the States, has designed a faux-foal skin and vegan leather leopard-print clutch in the brand's signature chic, rock 'n' roll style.
With the launch of this bag, the company aims to encourage 'environment- and animal-friendly practices' - and will donate all profits to PETA France.
The Kooples Chief Executive Nicolas Dreyfus has highlighted the importance of making fashion more ethical.
He says: "Through the launch of this original accessory, we aim to promote environment- and animal-friendly practices.
"Our approach also contributes to the awareness and importance of making fashion a more ethical and sustainable industry."
The clutch is priced at £45 and is available in all The Kooples flagship stores internationally, as well as online.
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Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
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