Farming Boss Slams Failing Februdairy Campaign

He described the initiative as 'counterproductive'
Vegans have hijacked the campaign (Photo: Stijn te Strake)

A top farming boss has labelled the Februdairy campaign 'counterproductive'.

The campaign, led by 'livestock sustainability expert' Dr. Jude Capper encouraged dairy farmers to promote their product by spreading 'positive' messages about the industry. But vegans have hijacked the hashtag.

Speaking at The National Farming Union's [NFU] annual conference in Glasgow, NFU Scotland's president, Andrew McCornick said the initiative wasn't necessarily a good idea.


He added: "I just feel it adds fuel to the fire, and opens dairy farmers, in particular, to more criticism, and it ends up being counter productive.

"I think what we really want to be doing is looking at the real figures of how many people are actually vegan, and how many people actually stick with it, that's what I really want to know, because it is not an easy choice."


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McCornick believes 'promoting the benefits of eating meat and dairy' would be better because it would 'allow people to make that decision themselves'.

He claimed:  "That has already happened, because many sporting figures now drink milk, as opposed to orange juice, at half-time during sporting events.

"Overall, I think it's a bit of a fashion, and we should just let them get on with it. But, for me, I believe we were given our teeth for a reason – to consume and enjoy meat."


Dr. Capper has come in for criticism over her handling of Februdairy.

Despite encouraging industry professionals not to block social media users (at the risk of appearing 'rattled'), she recently went on a blocking spree, which inspired the hashtag #blockedbybovida (her Twitter handle).

Some users have claimed they were blocked before even engaging with Dr. Capper.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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