The farming industry wants to slash the number of bull calves killed at birth - by creating a market for British veal.
According to recent figures, 95,000 male calves are slaughtered shortly after they are born.
Writing in The Grocer, National Farmers Union [NFU] Dairy Advisor Siân Davies said this figure wasn't a dirty secret. She added: "It's actually a key focus area within the industry-led Dairy Cattle Welfare Strategy."
As part of the welfare strategy, meat industry bosses claim they want to increase the percentage of dairy bull calves utilized in the UK food chain, reduce the number of calves exported, and reduce the number slaughtered at birth.
They are killed because that is cheaper for farmers than looking after them.
Siân Davies suggested consumers are to blame for the high numbers calves being killed, because of their reluctance to eat veal.
She wrote: "The bottom line is that we need a market outlet for these calves: if it’s not economic to rear them, farmers won't.
"So, as a supply chain, let's work on solutions rather than playing the blame game.
"Ultimately the answer lies with consumers in the purchasing decisions they make."
She added: "A high-profile campaign by NGOs in the 1980s led to many consumers turning off veal.
"The UK industry then developed the high-welfare rose veal scheme. A few retailers sell British veal, but consumers remember those pictures of old."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.