'Fall In Love With Plant-Based' Campaign Launched By Supermarket Chain

The outlet has partnered the Plant Based Foods Association
Tofurky sausages
The chain will promote plant-based brands including Tofurky (Photo: Tofurky)

A supermarket chain has launched a pro-plant-based food campaign in 70 of its stores across Northern California.

Lucky Supermarkets -  a subsidiary of The Save Mart - has partnered the Plant Based Foods Association (PBFA) for its 'Fall in Love with Plant Based' initiative which will run until December 2.

Described as the 'first-of-its kind', the initiative is aimed at educating shoppers about plant-based foods and helping them find options instore.

Plant-based promotion

Lucky stores will feature advertising stands located throughout the store to highlight plant-based food options from the 16 participating PBFA member brands including Beyond Meat, Good Karma Foods, and Tofurky among others.

In addition, there will be register screen ads and breakroom TV content to educate staff about plant-based foods. Educational booklets with coupons will be available at all stores.

The campaign will also be promoted on social media radio.

Woman holds vegan Beyond Burger from Beyond Meat
Beyond Meat is part of the campaign (Photo: Beyond Meat)

Plant-based shopping

"We are thrilled to partner with Lucky Supermarkets to promote a wide array of delicious plant-based foods to Lucky and Lucky California shoppers," Michele Simon, Executive Director of PBFA, said in a statement.

"We were pleasantly surprised to see so many PBFA member brands already offered at Lucky stores, and now we want everyone to discover
them, from plant-based milks, to yogurt, to cheeses, to many varieties of meat.

"There is truly a plant-based option for everyone. Lucky has been an incredible partner in this first-of-its-kind shopper marketing campaign, and we look forward to building on this exciting partnership with Lucky Supermarkets."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2018 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Support Plant Based News

It's World Vegan Day