Grime artist JME has described veganism as 'normal' in an interview with Plant Based News.
PBN Founder Klaus Mitchell asked the star whether there were any specific moments that had given him hope about the vegan movement.
JME said: "One thing that stands out to me is that veganism is normal. When I went vegan, it was...a thing. Now, veganism is just normal. It's easier to exist...which is good. It was scary when it was a thing."
He added: "It used to attract people who were skilled in one area. For example, a sick chef would go vegan. Someone who's really into bodybuilding and weightlifting would go vegan.
"People who pay attention to one thing, and they're really in tune with that and they go vegan, and use veganism to aid whatever they're doing in their lives...the normal everyday person wasn't vegan, in my opinion.
"Now you can be the 'normal' person and still be vegan...even though I don't like being quote-on-quote vegan I am still trying to push the VGang."
To watch the full interview join PBN Insiders
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.